The three pillars of RealX


RealX focuses on creating innovative marketing solutions for developers, architects and interior designers


Our professional teams develop stunning visual content using Virtual Reality, Augmented Reality, animations, 360º panoramic renderings and videos to achieve the most realistic immersive experience which serves best marketing and sales targets

We drive constant innovation to apply the most updated technology tools into the Real Estate marketing domain

About us

Dan Lowenthal


Dan has over 20 years of experience in real estate marketing and sales. Dan led sales teams for multibillion dollar real estate projects of commercial real estate including multi-unit residential and mix used projects and served as marketing director for several leading real estate development companies. 

​Dan brings to RealX  a deep understanding of the real estate market, and an exceptionally original, refreshing and broad perspective on creating marketing and sales strategies using unique innovative tools.

Throughout his career Dan has specialized in working with renderings studios and startups, making visual materials and apps for real estate marketing.

Efrat Kalmar


Efrat spent a decade in the hi-tech industry both as a software developer and as a product manager in several leading companies. In her work she took a leading role in products redesign and strategy setting and reached outstanding results in strengthening products leadership position and accelerating their development and deployment.


In recent years, Efrat has been working as a consultant, helping large corporate clients perform internal and external eco-efficiency processes, working across organizational departments to achieve beyond-compliance targets and penetrate global markets.


Efrat brings to RealX strong passion for design, technology and proven product management and development skills. 

Matthew Porcaro

Business Development Executive New York Region

Matthew has a unique background that brings tremendous value to the RealX team. Matthew has a degree in electrical engineering, and worked as lead engineer and designer for multiple high profile commercial and residential projects in Manhattan. Paired with his lifelong experience with his family's general contracting and real estate development business, Matthew has a strong understanding of all aspects and phases of the construction and real estate development process. 


In addition, Matthew has exceptional experience in business development, acting as director of business development and sales for a marketing startup.  

Matthew has specialized in exerting a "service first" attitude, ensuring that he provides his clients with unparalleled communication and value.